Grace Lilly

Why I started Nice Paper Goods

Hi friend, I'm Grace Lilly. I'm a New York City based artist who makes stationery to combat loneliness.

In 2017, I had the painful realization that my social life had accidentally slipped mostly into fractured text conversations and watching my friends’ lives play out on social media. Like most people I knew, busy schedules and tight budgets made it hard to keep up with regular calls and in-person meetups. I felt overstimulated by technology, superficially connected, and I craved something deeper.

As an experiment, I wrote 30 letters in 30 days. At the end of the month, I was hooked.

I started Nice because I realized how many other people were craving a similar change and looking for tools to help. And when I looked around, I couldn’t find any stationery that had adapted to the modern age — I wanted better style, convenience (all-in-one packs including stamps), affordability, and sustainable paper. But what really motivated me was learning that more than 3 in 5 Americans are lonely, and that chronic loneliness is as deadly as smoking 15 cigarettes per day.

It scared me to realize how few people are aware of this and how few practical tools there are available to help.

My goal is to help you understand that the strength of your relationships is the #1 predictor of your lifespan — and to provide you with the easiest way to remotely nourish your relationships offline.

I believe in the power of this timeless practice and want it to be an easy, accessible option for anyone seeking balance in our increasingly digital world. I hope it makes you feel good and brings you closer to the people you love.


Grace Lilly, Founder


Dedicated to Vi

She wrote to anyone — and everyone — she cared about.

The act of writing to loved ones by hand has been in my family for generations. As far back as I can remember, my grandma Vi sent me handwritten notes. When I was little, she installed an old mailbox outside my playhouse so we could exchange secret messages. She’s the reason I’ve always loved checking the mail.

Read the full story

We’re on a mission.

With busier lifestyles, more time online, and less time together, loneliness in America has reached epidemic levels. We’re trying to do something about it.

That’s why everything we do is motivated by a single goal: to strengthen human relationships.

Pinky promise

Our all-in-one stationery sets make it easy to reconnect with your favorite people on a deeper level, without coordinating busy schedules or dealing with the distractions of a smartphone.

Start feeling happier, healthier, and more meaningfully connected today.

Don’t take our word for it.

★ ★ ★ ★ ★


Average Customer Satisfaction

"My friends and I are able to stay in contact in a more personal way and on a regular basis — this means a lot in the digital world we live in. Believe me, the ease of having what you need to write a letter all in one place makes a huge difference."

Fort Collins, CO

Read more customer testimonials

What makes us different

Person raising hand

Created from personal experience

I challenged myself to write 30 letters in 30 days after feeling socially disconnected and overwhelmed with screen time. By the end, I’d never felt better.

Beating heart

Motivated by health

We were surprised to discover that spending time nurturing your relationships is just as important to your physical health as eating right and exercising.

Take a deep dive into the research

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Easier & more affordable than ever

We’re the only place that includes envelopes and stamps with all of our stationery, so you never have to scramble for supplies. Plus, we only sell on our own website, allowing us to keep prices fair and deal personally with every single customer.

In the studio

Hand-crafted with love

Our small team proudly designs, prints, packages, and ships all our paper goods from our studio in New York City. Plus, our streamlined range of products is exclusively available here on our website to ensure that every step of the process is done with serious integrity.
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Independently owned & operated

You can feel good knowing our business is run by real people building from the ground up. Instead of raising rounds of capital and pursuing endless expansion just to provide a return to investors, we choose to focus our efforts on getting products we believe in to customers we care about every day.

200 years

Archival quality paper

All of our paper is archival quality and can last up to 200 years. How? It’s acid-free and lignin-free. While lower quality acidic paper becomes yellow and brittle quickly, ours resists signs of aging at the chemical level. Not exactly a throw away.

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Satisfaction guaranteed

We’re confident that you’ll be happy with our products. If you’re not 100% satisfied with your order, contact us so we can make it right.

Lush green forest

Kind to the Earth

We only use Forest Stewardship Council (FSC) certified paper, meaning it originates from responsibly managed forests. Plus, 100% of the electricity used to manufacture it is matched with Renewable Energy Credits (RECs) from Green-e certified wind power projects, and we receive it via carbon-neutral shipment.

Read more on our Sustainability page

Even more to love about mail


Totally private

Digital messages are hackable and easily shareable, but opening someone else’s mail is a felony. Trust us, it’s a lot easier to let your guard down and confide in a friend offline.

Treasure chest

Tangible memories

There’s something magical about holding a physical object in your hands that came from someone you love and was written just for you. Mail can be a precious keepsake that outlives phone upgrades, forgotten passwords, and even the people who send it.

Mobile phone slashed through


One less thing to keep you glued to your phone. Your body (and mind) will thank you.

Ways to support

We started Nice to bring people together. If that’s your thing too, here are some ways that you can pitch in.

Shout it from the rooftops

Your friends know they can trust you. That’s why personal recommendations are the best way for us to reach new people. If you love what we’re doing, please spread the word. It’s incredibly valuable to us as a small business.

Wear it out

We’ve designed some merchandise to plant seeds of positivity and connection out in the world. Wear your heart on your sleeve! Or your head! Or your water bottle, laptop, skateboard… you get the idea.

Shop merch

Woman wearing Nice hat outdoors

Send an e-gift card

Need a penpal? Give your friend a digital gift card so they can join in on the fun.

Nice gift card


Short and sweet


Details, please


Gratitude’s the attitude


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